How It Works

Along with industry-specific content writers, designers and project managers, your content marketing strategist will work with your team to craft targeted email campaigns designed to engage and convert recipients.

Through the use of leading industry technology and established email marketing best practices, you can spread your message to huge numbers of potential customers while continually refining your strategy based on detailed data analysis.

Email Campaign Management Services

Vintorix email campaign management services include everything from asset email launches and drip campaigns to email nurturing and analytics.

Targeted Asset Launch Campaigns

Lead-generation assets such as eBooks and white papers require proper promotion to maximize results, and email marketing remains a cornerstone of these efforts alongside social media and dedicated landing page creation. If you’re looking to demonstrate your authority and establish thought leadership in your industry, asset creation is only the first step.

Vintorix will create email content to be sent to a specified database of recipients, ensuring each email features links to dedicated landing pages customized with conversion in mind. By incorporating editorial and user experience design best practices, including engaging subject lines, rich media inclusion in the body of the email and expert call-to-action design and placement, you can increase your open, click-through and download rates.

Automated Email Messaging and Synchronized Sends

In addition to coordinating overarching asset launch campaigns, your Vintorix team is able to sync your email list with your customer relationship management software to accurately record converted prospects. Automatic email replies can then be used to ensure tailored thank you messages are sent to interested recipients, keeping them engaged and providing a personalized user experience.

Relevant Drip Email Campaigns

Initial email outreach can be enhanced through the use of email drip campaigns. Beyond downloadable assets, drip campaigns can be used for everything from new email subscriber onboarding to general brand awareness efforts, creating a series of digital touchpoints that will automatically be sent out to specified prospects on a routine basis. Using email automation software, Vintorix is capable of crafting custom email drip campaigns that deliver relevant, targeted content marketing to keep prospective customers interested in your brand offerings, all designed to avoid overwhelming recipients with haphazardly planned, irrelevant follow-up emails.

Customized List Segmentation

By undertaking email list segmentation, you can use your email marketing to nurture prospects and guide them down the sales funnel from the awareness stage to a final sale. Everything from a recipient’s business, job title and previous content interaction can be taken into account, allowing you to leverage unique, valuable content for different audience segments.

Content-Driven Email Marketing Strategy

Vintorix content marketing strategists will help you dive deep into the goals of your various email campaigns, allowing you to zero in on how much your content marketing strategy is resonating with your target audience and why. From here, email campaigns can be fine-tuned further to improve results and ensure business goals are being met.

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