What is a digital marketing strategy?

A digital marketing strategy is a plan that outlines how your business will achieve its marketing goals via online channels like search and social media. Most strategy plans will summarize which online channels and digital marketing tactics you will use, plus how much you will invest in these channels and tactics.

What are some examples of digital marketing strategies?

Examples of digital marketing strategies include a social media campaign that includes partnerships with influencers, a content marketing strategy that uses online guides to drive leads, or a growth marketing strategy that uses social media and email build customer loyalty.

Why have a digital marketing strategy?

Establishing a digital marketing strategy is critical. If you partner with an experienced full-service digital marketing agency, like WebFX, you can trust that one of our initial to-dos is building a smart and competitive strategy for your company.

Without Internet marketing strategies, your business doesn’t have a map for achieving its goals. You know what you want to accomplish, but you don’t know how. That often leads to the launch of a digital marketing campaign that fails to drive any results.

If you want to invest in digital marketing, you need to invest in a digital marketing plan.